Saturday, June 13, 2015

Swans ... Massive Kill in Hollywood

Z STAFF


EXCLUSIVE

0611-taylor-swift-calvin-harris-fa-getty-01That giant inflatable swan Taylor Swift and Calvin Harris rode into the California sunset this week isn’t just making a big splash in the pool … it’s making a bigger one at the bank.


Sales for the floating swan have skyrocketed according to manufacturer Swimline, thanks to the pro-bono marketing from celebs like Kim KardashianKate UptonKendall Jenner and Zooey Deschanel, who have all been pictured on it. Taylor and Calvin are just the latest in a long line.


Swimline says they sold 41,000 swans in the first six months of 2015 alone. At $ 49.99 a bird, that’s a $ 2 million payday. Not bad compared to $ 400k total sales in 2013.


As for a black swan … Swimline tried, but the black prototypes got too hot in the sun. But hope isn’t lost …they’re testing out different materials for next year.  


They like giving celebs the bird.


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http://ce.ivyrc.com/swans-massive-kill-in-hollywood/