Watch This Guy Eat THREE POUNDS of Cinnamon Toast Crunch

They say that breakfast is the most important meal of the day, right?

No one needs to remind Matt Stonie of this.

The competitive eater is the defending champion at the Nathan’s Hot Dog Eating Contest.

With that annual event just a little over a month away, he"s preparing his mind and his stomach by starting off his day in especially epic fashion.

Known as Megatoad, Stonie is featured in the following video, sitting down for breakfast and devouring nearly three pounds of Cinnamon Toast Crunch cereal.

Yes, THREE POUNDS.

And let"s not forget about the gallon of 2 percent milk included with this meal.

According to the footage, Stonie ingested 7,700 calories, 586 grams of sugar and 206 grams of fat in polishing off two 23.6-ounce boxes in about 17 minutes.

Is that an impressive time for one to eat this much cereal?

We have no idea. And we"re not about to try it for ourselves to find out.

To date, the video has been viewed almost one million times on YouTube and it"s easy to understand why.

This is oddly mesmerizing to watch! See for yourself:

Cinnamon Toast Crunch Selfie Spoon: Actually a Thing!

This is either a sign of the Apocalypse…

… or the greatest thing to ever happen to mankind.

The creators of Cinnamon Toast Crunch have come out with the Cinnamon Toast Crunch Selfie Spoon, an actual selfie stick with a spoon affixed to the end.

The item can be purchased (for free, you only pay shipping/handling) at the website Selfiespoon.com and it will finally give folks a chance to share their breakfast experience with friends online.

We hear that Kim Kardashian has already bought one. That"s a joke. 

But the Cinnamon Toast Crunch Selfie Spoon is not.