Rob Kardashian’s weight loss story is kinda romantic.
He and fiance Blac Chyna first came together when they started working out together.
Chyna had him on a strict diet and exercise regimen, he shed many pounds and they fell in love. Then they made a baby and got engaged.
That may not all be in exact chronological order, but it all happened within five months.
And now, the controversial couple are leveraging their story to launch a new fitness program, and they’ve already received an offer of $ 1 million for the deal.
Behind it all, as one would suspect, is Rob’s mom and moneymaking wizard Kris Jenner.
“This was Blac and Kris’s idea,” a source told Radar Online.
“Kris has been pushing Rob to do a weight loss deal for nearly two years now, but he’s always told her where to go.”
Apparently, Kris and Blac have bonded over their bright idea, and Rob is thrilled to see his mom and betrothed finally getting along.
“Now he is losing weight thanks to Chyna, and he’s a lot more receptive to the idea,” the insider continued.
“With Blac behind it, he’s definitely looking at the offers on the table.”
Obviously, the market is already saturated with weight loss programs, but Blac and Rob’s promises to boast a different twist.
“Blac really likes the idea of doing a combination videoblog and an online ‘his and hers’ fitness and diet regime, but with a really edgy urban feel so it appeal to a younger crowd.”
Production will likely start after Chyna gives birth later this year, and presumably after filming wraps on the new Rob & Chyna reality show.
