2:52 PM PT — Troy’s representation tells TMZ … “This is yet another litigation tactic by Ithaca. These claims are not accurate both legally and factually.”Scooter Braun’s company claims Lady Gaga’s former manager has been hiding millions of…
Showing posts with label Dodge. Show all posts
Showing posts with label Dodge. Show all posts
Thursday, October 11, 2018
Saturday, July 21, 2018
Conor McGregor to Dodge Jail and Deportation in Plea Deal
Conor McGregor is one lucky scofflaw … because TMZ Sports has learned he’s on the verge of striking a deal in his New York City criminal case that will keep him in the U.S. and out of jail. We’ve learned Conor’s lawyer is in the final stages of…
Monday, February 5, 2018
Dodge Exploits Martin Luther King to Sell Trucks, Twitter Erupts
Martin Luther King Jr. had a dream a very long time ago.
And we can assure readers of the following:
His dream was most definitely not to have his legendary words used in an ad for Dodge Ram trucks.
But that"s exactly what the car company did at Super Bowl 52, excerpting portions of the activity"s 1968 speech "The Drum Major Instinct."
The 30-second ad cost Dodge $ 5 million… and a great deal of negative PR.
It turned into a tribute to patriotism, complete with photos of U.S. Marines and a camouflage-clad soldier hugging his child.
This was a pitch for Dodge Ram trucks" "Built To Serve" volunteer program, but the commercial instead provoked anger from many viewers and a rebuke from the King Center itself, which says its mission is to carry on his teachings and to "empower change-makers who are continuing his efforts today."
The mission does NOT include the use of King to sell a bunch of vehicles.
Tweeted The King Center during the game, as opinions were being voiced all around social media:
Neither @TheKingCenter nor @BerniceKing is the entity that approves the use of #MLK"s words or imagery for use in merchandise, entertainment (movies, music, artwork, etc) or advertisement, including tonight"s @Dodge #SuperBowl commercial.
Later, after writer Michael Arceneaux wrote on Twitter, "So that means the King children allowed Dr. King"s voice to be used to sell me a Dodge truck," Bernice King replied very simply:
"No."
Added Tim Calkins, a marketing professor at Northwestern University:
"The use of MLK to promote Ram trucks strikes many people as crass and inappropriate."
And Kelly O"Keefe, a professor at Virginia Commonwealth University"s Brandcenter:
"They pushed it over the edge. You wanted to root for it because the cause is good, but it just didn"t end up fitting the brand, so you ended up feeling a little bit manipulated."
Do you agree?
Or is this much ado over very little?
Watch the controversial Super Bowl commercial below and decide for yourself:
Friday, October 13, 2017
Terry Crews" Wife Says Hollywood Execs Find Loopholes to Dodge the Law
Terry Crews’ wife, Rebecca, witnessed a high-level Hollywood exec reach down and grab Terry’s genitals last year — but she has little hope anything will be done about it. We got Rebecca King-Crews at LAX, and she recalled the sexual battery…
Thursday, April 13, 2017
Wiz Khalifa Gets 2017 Charger Hellcat from Dodge (VIDEO + PHOTOS)
Wiz Khalifa’s music video for “See You Again” is about to become the most watched music video of all time, and that’s worthy of a giant thank you note … shaped like a brand new car! Wiz’s megahit video for the “Furious 7” soundtrack was packed…
Wiz Khalifa Gets 2017 Charger Hellcat from Dodge (VIDEO + PHOTOS)
Wiz Khalifa’s music video for “See You Again” is about to become the most watched music video of all time, and that’s worthy of a giant thank you note … shaped like a brand new car! Wiz’s megahit video for the “Furious 7” soundtrack was packed…
Sunday, March 19, 2017
Ben Affleck Asks Paparazzi to Help Him Dodge L.A. Marathon (VIDEO)
Ben Affleck was just like every other Los Angeleno Sunday trying to get around the L.A. Marathon, so of course … he asked the paparazzi for directions. The actor was out with his kids in the Pacific Palisades, when he realized he’d have to cross…
Wednesday, January 25, 2017
Kylie Jenner Gives Makeup Artist Something Better Than Money to Dodge Lawsuit (PHOTO)
Kylie Jenner’s using her considerable social media capital to settle a potential legal war with the makeup artist who claimed KJ stole her photos to promote her brand. We broke the story … Vlada Haggerty threatened to take action against Kylie for…
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