Friday, January 8, 2016

Kylie Jenner and Tyga: Can Rocky Romance Salvage KUWTK Ratings?

Despite Keeping Up with the Kardashians’ desperate editing and declining ratings, do producers of the E! series have reason for hope?


Yes, according to a new report, and that hope lies not with Kim Kardashian’s renewed vows, but with the rocky romance of this duo …



Kim’s relationship drama was the driving force that made people watch Keeping Up with the Kardashians online for nearly 10 seasons.


No longer. Ratings are in free-fall and hitting all-time lows.


Some of this is inevitable and overblown, given that any show lasting 11 seasons is incredibly impressive, and bound to fade eventually.


Moreover, the TV landscape is so different nowadays.


With so many programs and ways to watch them, ratings now vs. even a few years ago don’t provide a fair apples to apples comparison. 


That being said, Kylie Jenner and Tyga helped deliver Keeping Up’s highest ratings of Season 11 with their scandalous trip to St. Barth’s.


Much the annoyance of her sisters, Kylie brought her controversial rapper beau along on the family trip, which had been hyped for months.


The result? A season-high of 2.542 million viewers.


Can that figure hold up in the face of increased competition (especially during awards season), or will this prove to be a one-off fluke?


That remains to be seen, but Kylie’s social media presence is soaring and perhaps this is a sign that the torch is being passed along.


Unless Kris Jenner actually films Justin Bieber bending Kourtney Kardashian over a car, Kyga may just be the best ratings bet for E!


Kimye, Khlomar and the train wreck that is Scott Disick are all great storylines, yes, but it’s Kylie whom fans are fascinated by most.


Even Khloe wants a threesome with her. Just saying.