After a scandal-plagued hiatus, the Duggar family returned to television back in December of 2015 with Jill & Jessa: Counting On, a three-part miniseries that proved to be an instant ratings hit for TLC.
Unfortunately, when they ordered a full season of the show, network execs failed to consider the possibility that for many viewers, a little bit of the Duggars goes a long way…
In Touch is reporting today that ratings for the series have declined more than 30 percent in the month since its March 15 premiere.
Even worse, major corporations have been pulling their ads from Counting On, often issuing scathing public statements in order to distance themselves from a family that for many people will always be associated with childhood sexual abuse.
The latest companies to add their name to the long list of anti-Duggar brands are Dole Packaged Foods and Intuit – the software designer best known for its Quicken and Turbo Tax programs.
Both companies issued statements clarifying that their ads were placed as part of a large media buy, and they were not aware that the commercials would air during Counting On.
Dole added: “The company does not run advertising on shows with content that might be offensive to our consumers.”
Several industry insiders have predicted that TLC will air remaining episodes of the series, but will not renew it for a second season.
So if you’re a fan of the Duggars, you may want to watch Jill & Jessa: Counting On online while you still can.
