The Alpha Delta Pi women at the University of Texas are looking to add to their coven sorority, but a rush video makes it look more like the preview to a very scary, very real horror movie.
The well-meaning 40-second clip opens with Maddie, Haley and Jean-Marie standing at the double doors to their sorority house.
After they say their lines like over caffeinated cheerleaders, the three girls open the doors to reveal what is (I think) know in sorority circles as "traditional door stack," performed to welcome new members of the coven.
There"s chanting, there"s clapping, there"s wiggling of fingers. A lot is going on, to the point where the internet is terrified.
The internet is also inspired. As soon as the video started to pick up traction last week, people got creative, super-imposing all sorts of colorful scenarios.
"Scariest shit I"ve ever seen on twitter," one person tweeted.
Of course, there"s always one who looks back fondly on those days.
"Watched that sorority door stack video everyone"s calling creepy," one gal wrote. "I"m just nostalgic. #boomboomgorushphisigtonight"
Then we have this:
Sorority recruitment videos be like pic.twitter.com/NEsVglpMgf
— Common White Girl (@girlposts) August 19, 2016
"There is a very good chance this sorority video was filmed in hell," Paper Magazine tweeted.
And my absolute favorite, Devil Demon Sorority: Rush This!
🔥😡👿 WELCOME TO HELL DEVIL DEMON SORORITY 👿😡🔥 @BuzzFeed @RachaelKrishna pic.twitter.com/9xvJsfvBrK
— joakim (@joakimcarl) August 18, 2016
Some Twitter users pointed out that the rush video showed little to no diversity, so Buzzfeed reached out to the university for a comment.
"All our staff are directly and actively engaged in promoting and creating a welcoming and inclusive environment, working with our students through development and leadership programming, advising, and organizational support," manager of communications for the University of Texas Sarah Kennedy told the site.
The sorority, however, has not responded to a request for a comment at this time.