Kendall Jenner is putting her fame to good use in the following video.
For a major change, the Keeping Up with the Kardashians isn"t using her platform to push for some random product or to simply pose online without many layers of clothing on.
In footage filmed on behalf of RTV and the Independent Journal Review, Kendall is wearing fashion from different decades below, including the 1970s (flower child), 1990s (grunge gal) and 2000s (modern businesswoman).
And she"s sending along a crucial message while doing so.
"The 26th Amendment grants 18-year-old"s the right to vote," the video says.
"Young voter turnout rises as candidates appear in new media like MTV. Over 20 million young voters decided the outcome for both elections [2008 and 2012].
"What happens next is up to you."
The segment is bipartisan.
Kendall is not pushing her views on anyone, nor is she telling anyone to vote for Hillary Clinton or Donald Trump.
She is simply saying to go out and to vote. Period.
"Everyday we vote, we"re able to express our opinions online with "Likes" and hashtags," Kendall tells Rock the Vote. "But it hasn"t always been that easy, especially for women."
Adds Alex Skatell, Founder and CEO of Independent Journal Review, via statement:
"We"re seeing unprecedented involvement and engagement from millennial voters in recent elections, and it"s no surprise candidates are reaching out to young voters through their preferred platforms – social media sites and online.
"As a social-first, mobile-first website, it"s the perfect partnership for IJR.com to work with Kendall Jenner and Rock the Vote to engage young voters and give them a louder voice.
"Kendall has a larger social media reach than each of the presidential candidates, and using her voice to encourage millennial voters is a great thing."
Check out the video now:
