Kylie Jenner is hoping that you’ll want to make your eyes as large as your lips, and she’s created an eyeliner kit to do just that.
Kyliner launches today at 3 p.m., and includes an eyeliner pencil and a pot of gel eyeliner.
The new product joins the growing list of Kylie Cosmetics’ empire, which includes the famous lip kit and eye shadow palette.
Three weeks ago, Jenner sold a special birthday edition of the eyeliner kit, which was gold-infused for an extra kick. The product sold out almost immediately.
Back in December, Jenner’s conversation sort of contradicts this huge business she’s trying to build.
“I would never wear makeup, because I honestly hate wearing makeup,” she said.
“Lately, I’ve just been so over it. I feel like I’m way too young to wear such heavy makeup all the time. It’s just bad for your skin, but I’m always doing photo shoots or red carpets and events, so I just obviously want to look good.”
Good thing she started a makeup line.
On the other hand, maybe Jenner is a chip off the old block and loves growing a business.
In the August issue of Allure, Jenner was interviewed by her older, sister Kim Kardashian, who asked the 19-year-old what she wanted to be when she grew up.
“My main focus is my cosmetics line,” Jenner said.
“I’m putting all my energy toward that and making it the best I can.”
Jenner’s success with Kylie Cosmetics has not been without a dash of controversy here and there.
Earlier this summer, the Better Business Bureau gave Kylie Cosmetics an F due to a large number of customer complaints relating to delivery and product issues.
“I’ve sold millions of lip kits and any complaint we’ve received to date has been addressed in a timely manner,” Jenner said in response to the grade, which was changed from an F to “No Rating” due to it only being in business for less than a year.
“I’m sick and tired of people coming for my business. I love everything about Kylie Cosmetics and I will do anything in my power to protect and improve it every day and make you guys happy.
“I don’t want to respond to the haters but you guys deserve an answer and to know the facts. I love you and apologize to anyone who felt the urge to complain and didn’t receive the service they deserve.”
So, carry on, and buy the Kyliner because it sells out faster than a hot cake.
